The present project will implement an innovative mobility management methodology and mobility labelling at 6 Business and Industrial Zones (BIZ) located in small/medium cities of 5 European countries. The aim is to use the results of the local implementation in order to establish a mobility management methodology that could be applied to BIZ across Europe (Boxed Solutions methodology). A methodology which will constitute the bases for a successful organisation and promotion of sustainable mobility in European BIZ, contribute to energy efficiency in transport and a decrease in greenhouse gas emissions.

The need for such a methodology stems from the increasing number of BIZ in small/medium cities in Europe and the mobility issues encountered at them. These issues are generally similar between different European sites and mainly characterised by a very weak alternative to private car for home-work mobility, resulting in a percentage of car use higher than 80%. The cause lies mainly on two factors, the location of these BIZ in remote areas, meaning public transport links are weak, and also on the employees themselves that demand flexibility in their transport options.

In order to tackle the mobility issues of BIZ and their causes, the project will follow a multi-competency approach (Mobility Management, Community Development & Participatory Planning), which relies in five pillars:

  1. Strong international partnership that will enable the exchange of information and competences between the partners and will lead to the creation of the Boxed Solutions methodology.
  2. Activation of a Local Mobility Group coordinated by the area-mobility-manager.
  3. Participatory planning of the actions that are best suited locally
  4. Home-work mobility surveys
  5. Mobility management training for decision makers

The project is organised over a period of 25 months and involves 6 BIZ located in 5 European countries: Bulgaria, Italy, Estonia, Spain & UK.

  • Leadership *Management Area, 24 hrs*
    The course will propose an approach based on processes and personal responsibility. It will outline and let participant experiment: Humanistic Leadership, The Language of Leadership,Talent and Passion, Knowledge and Self Consciousness. The training course has the objective to make participants aware of their possibility to make the difference and to be actors of change.
    Self enrolment
  • Basics of Mobility Management *Management Area, 16 hrs*
    The course is intended to give to decision makers the basic tools for understanding and implementing a mobility plan focussed on the reduction of demand of mobility. The course will outline the priorities, measures and study cases. It will also focus on the home-work displacement plan and the structure of a survey.
    Self enrolment
  • Tools for Car Pooling *Technical Area, 16 hrs*
    The course is structured in a hands-on manner. It will be focussed on tools which have proven useful for the promotion of car pooling among commuters. Study cases will be presented. Demo systems will be experienced by the participants.
    Self enrolment
  • Car sharing *Technical Area, 12 hrs*
    The course will focus on the benefit of implementing a Car Sharing Service, or to transform company fleets in car-sharing during off-peak hours and weekends. Local Car Sharing associations will be invited in order to present economical and organizational aspects. Study cases will be presented.
    Self enrolment
  • Flexible/Innovative Public Transport *Technical Area, 16 hrs*
    The course will introduce the basic of On demand public transport. It will outline the major aspects of such a planning technique: economical efficiency, environmental efficiency, quality, typologies, costs, sustainability.
    Self enrolment
  • Alternative Transport *Technical Area, 12 hrs*
    The course will provide an overview of alternative transport means, showing in particular a comparative analysis of impacts on the environment, on the society and on the economy.
    Study cases will be presented. Participants are expected to be inspired by innovative transport solutions which might be implemented in their BIZ.
    Self enrolment
  • Effective Communication *Management Area, 24 hours*
    The course delivers to the participants the skills and theories about effective communication.
    The course relies on the principles of NLP (Neuro linguistic programming) and Transational Analysis. The specific items in the course will be relevant to people who work in areas where there is a need of managing public consensus (politicians, area-mobility-manager, company-mobility-managers).
    Self enrolment
  • Energy Efficiency, why? *Technical Area, 12 hrs*
    Background information on energy efficiency in transport. The course will answer to questions like: why should I bother reducing my impact? What are the benefits for my company and for me? The course will present in a positive light several lifestyles and companies which are more efficient than the average and expects to get a critique involvement of the participants.
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